Identifying Key Performance Indicators and Micro Conversions on B2B Websites

Skrevet af Steve Hennigs

tirsdag 19. august 2014

 

Many organisations struggle to find useful information in their web analytics software, and end up ignoring the tool because of that fact. This blog and accompanying worksheet provide everything you need to begin tracking the most important data for your organisation and use it to make meaningful changes to your website immediately.

 

To get started every web team should do five key things:

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Emner: Analytics

Stop Chasing Emergencies and Be Proactive With Your Website

Skrevet af Dave Schneider

tirsdag 12. august 2014

Everyone knows reactive marketing is ineffective, but far too many marketers are buried deep under a pile of emergencies to even think about strategic planning for their website. What do you do when your boss comes to your desk every day with another surprise task needing your immediate attention?

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Emner: Web Governance, Web management

Tekniske hjælpemidler

Skrevet af Kevin Rydberg

onsdag 6. august 2014

Tekniske hjælpemidler, også kaldet kompenserende hjælpemidler, er forskellige værktøjer, der anvendes til at gøre online information tilgængelig for alle, uanset om man har et handikap. Teknologien på dette område har udviklet sig med raketfart de sidste par år, så det er ikke sikkert, at du kender til alle de forskellige former for tekniske hjælpemidler, der findes i dag.

Lad os tage et kig på nogle af de hjælpemidler, hvis teknologiske fremskridt har haft stor indvirkning på, hvordan websider bliver forstået.  

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Emner: Accessibility

Roles & Responsibilities on a Web Team

Skrevet af Shane Diffily

tirsdag 29. juli 2014

People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck. However, roles & responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.

In this article we’ll explore some of the ways you can restore 'industrial peace' by delivering the clear job descriptions your team needs.

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Emner: Web Governance

The Web Governance Checklist

Skrevet af Mike Waterston

fredag 25. juli 2014

Every organisation has different goals for their online presence, a unique team managing that presence, and a distinct process for achieving their goals. What I’m trying to say, is that there’s no golden ticket, silver bullet, or metaphor in the world that will solve every organisation’s web governance needs. However, there are plenty of ways to get your web governance endeavours started off on the right (or left) foot.

Whether you’re just getting your organisation’s web governance strategy in place, or need to get yours back to basics, here are a few areas to focus on.

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Emner: Web Governance

4 Signs You're Wasting Money on a Web Agency

Skrevet af Dave Schneider

tirsdag 22. juli 2014

Web content agencies are a fantastic resource for small marketing teams and can give a much needed boost to your online efforts - as long as you avoid these common pitfalls.

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Emner: Content Governance, Web Content Agency, Web Content Management

5 Reasons Why Your Website Content Isn't Influencing Readers

Skrevet af Mike Waterston

tirsdag 15. juli 2014

Humanising the digital world is no simple task. Thanks to the rapid advances in technology, the expansion of social media, and the ever-growing influence of the Internet, consumers are growing more and more savvy by the day. They also have more choices than ever before, which means you have more competition than ever before. So the question becomes, how to distance yourself from competitors and convince consumers that your product/service/organisation is the best option for them?

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Emner: Web Content Mangement

The Website Redesign Nightmare

Skrevet af Helene Nørgaard Bech

tirsdag 8. juli 2014

 

I’d like to introduce you to three people whose website redesign project is about to fail. Committing a variety of sins, there’s Walter the webmaster, Elizabeth the editor and Ian the IT guy, who work together for a public sector organisation. Read on to learn how to make sure their nightmare doesn't become yours!  

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Emner: Tilgængelighed, Web Governance, SEO, Content Policy, Web management

How to clean up disorganised web content in a hurry

Skrevet af Dave Schneider

tirsdag 1. juli 2014

Get an overview of your content

If you’re feeling overwhelmed by the prospect of cleaning up your website content, the suggestion to “get an overview of your content” may sound dismissive and unhelpful, but it really doesn’t need to be more complicated than that.

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Emner: Web Governance, Web Content Mangement

Uønsket indhold på hjemmesider kan have store konsekvenser

Skrevet af Mike Astrup Nygaard

mandag 2. juni 2014

Der har den sidste måneds tid været stort fokus på datasikkerhed på danske websites, herunder CPR-numre og andre personfølsomme oplysninger.

Personfølsomme data

Især DR’s artikel ’CPR-numre flyder rundt på nettet har vækket stor opsigt alt imens en scanning af kommunernes websites for alvor fik de kommunale webmastere til at holde vejret. Offentligt tilgængelige personfølsomme oplysninger kan have store konsekvenser for enkeltpersoner, men samtidig er det som at lede efter en nål i en høstak for webteamet at lokalisere CPR-numre, der er sluppet gennem nettet.

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Emner: Web Governance, Analytics, Content Policy, Web management

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Vi elsker at dele vores viden med andre. Derfor kan du jævnligt finde spændende indlæg omkring hvad der rører sig i den digitale verden og få gode tips og tricks til dit daglige arbejde med web governance.

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